Purple reign: it was big in Australia 15 years ago, so why is acai popular again?

Purple reign: it was big in Australia 15 years ago, so why is acai popular again?

Drip Bar is thrilled to be highlighted in a recent The Guardian article by Nicholas Jordan, celebrating a significant achievement for our brand. This feature showcases the tremendous support from our loyal customers. It delves into the resurgence of acai in Australia, focusing on its transformation from a health-centric food to a fashionable dessert choice, now frequently served as a soft serve. The piece also illustrates how social media has played a crucial role in boosting the popularity of acai, and sheds light on the fiercely competitive acai market. Such widespread attention highlights the enduring charm and potential of acai, proving it to be a nourishing and appealing choice for Australians.

 

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